今年的618購物節恰逢父親節，各大平臺上多個商家的成交量都迎來了大幅增長。專家認為，618購物狂歡對于促進消費復蘇和支撐經濟發揮著重要作用。

 

 

Chinese consumers' passion for online shopping was visible once again during this year's June 18 shopping carnival, which industry experts said played a vital role in promoting the recovery of consumption and shoring up the economy.

今年618購物狂歡節再次點燃了中國消費者網購的熱情。業內專家指出，618活動對于促進消費復蘇和支撐經濟發揮著重要作用。

 

Highlighting that consumption has become a major driving force for China's economic growth, they called for more supportive measures to boost spending on new energy vehicles and other big-ticket items as well as to stabilize employment. New consumption growth points also need to be cultivated by leveraging digital technologies to attract more shoppers, they added.

專家強調，消費已經成為拉動中國經濟增長的主要驅動力，他們呼吁政府推出更多支持性措施來促進新能源汽車和其他大宗商品的消費以穩定就業。他們還表示，培育新的消費增長點還需要通過運用數字技術的杠桿作用來吸引更多消費者。

 

E-commerce giant JD, which initiated the midyear promotional event, said 30 percent of domestic brands saw turnover surge 100 percent year-on-year in the first 10 minutes of the final promotion, which kicked off at 8 pm on Saturday. Sales of mobile phones such as iPhone, Xiaomi, Honor and Oppo skyrocketed 100 percent year-on-year during the brief period.

發起年中大促活動的電商巨頭京東表示，30%的國內品牌在6月17日晚8點最后一波618大促開始的頭10分鐘成交額同比增長了100%。蘋果、小米、榮耀和Oppo等品牌的手機短短10分鐘內成交額同比翻了一番。

 

Consumers showed strong interest in a new generation of products featuring innovative technologies. Transaction volume of 4K projectors and augmented reality devices jumped 200 percent and 150 percent, respectively, on a yearly basis, JD said.

消費者對技術創新的新一代產品表現出了濃厚的興趣。京東稱，4K投影機和增強現實設備的交易量同比分別暴增了200%和150%。

 

Many shoppers also bought gifts via online marketplaces to celebrate Father's Day, which fell on Sunday. According to online retailer Vipshop, sales of men's coats witnessed a 40 percent year-on-year increase in the first 10 hours of its final promotional campaign, while turnover of belts and shavers rose 33 percent and 31 percent, respectively, year-on-year.

6月18日恰逢父親節，許多消費者還在網上購買了父親節禮物。在線零售平臺唯品會指出，在最后一波大促的頭10個小時，男士外套的銷售額同比增長了40%，皮帶和剃須刀的成交額同比分別增長了33%和31%。

 

Data from Alibaba's Taobao and Tmall platforms showed that 2.56 million small and medium-sized merchants saw their sales from 8 pm on May 31 to midnight on Saturday surpass those of last year. The turnover of more than 305 brands exceeded 100 million yuan ($14 million) during the period.

阿里巴巴的淘寶和天貓平臺的數據顯示，5月31日晚8點至6月17日午夜，256萬家中小網店的銷售額都超過了去年同期。在這一期間超305個品牌的成交額超過了1億元。

 

Outdoor sporting goods, nutrition and healthcare products, household appliances and skin care products also witnessed strong growth during the shopping extravaganza that now spans around three weeks.

在這一持續約三周的購物狂歡中，戶外體育用品、營養保健品、家用電器和護膚品的成交額也迎來了強勁增長。

 

Consumption plays a crucial part in bolstering economic development, and the June 18 shopping festival is pivotal to stimulating consumers' purchasing appetite and promoting the recovery of the economy, said Wang Yun, a researcher at the Academy of Macroeconomic Research.

中國宏觀經濟研究院研究員王蘊指出，消費對于推動經濟發展發揮著重要作用，618購物節對于刺激消費者的購買欲望和促進經濟復蘇很關鍵。

 

"China's consumer market has maintained growth momentum, with the overall growth rate expected to reach more than 7 percent this year," Wang said.

王蘊認為，中國消費市場一直保持增長態勢，今年總體增長率有望突破7%。

 

Greater efforts should be made to boost the sales of new energy vehicles in rural areas, accelerate the building of NEV charging infrastructure and provide more support for the recovery of services-based consumption segments, including tourism and culture, Wang added.

他表示，政府應加大力度促進新能源汽車在鄉村地區的銷售，加快新能源汽車充電基礎設施的建設，為包括旅游和文化在內的基于服務的消費領域的復蘇提供更多支持。

 

China's retail sales — a significant indicator of consumption strength — grew 12.7 percent year-on-year in May, compared with 18.4 percent in April, data from the National Bureau of Statistics showed. In the January-May period, the country's retail sales increased 9.3 percent year-on-year to 18.76 trillion yuan, according to the bureau.

國家統計局的數據顯示，作為消費力的重要指標，我國社會消費品零售總額在5月份同比增長了12.7%，4月份同比增長了18.4%。1月至5月期間，我國零售額同比增長了9.3%，達到18.76萬億元。

 

More stimulus policies are needed to stabilize and expand employment, improve household incomes, boost people's ability and willingness to spend, and propel the country's economic growth, said Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center at Zhejiang University's International Business School.

浙江大學國際聯合商學院數字經濟與金融創新研究中心聯席主任盤和林指出，我國需要推出更多刺激政策來穩定和擴大就業，改善家庭收入，提高人們的消費能力和消費意愿，推動國家的經濟增長。

 

英文來源：中國日報

翻譯&編輯：丹妮

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